Badgequo – Affordable Beauty Made For Us All

Beauty in the sweet spot: high quality , low cost and thoughtfully designed for every member of the family.

Our Brands

Branded gift sets

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Our Story

Badgequo is part of Warpaint London PLC.

A global colour cosmetics business.

Visit Warpaint London PLC

This group structure and backing, drives our position as sector leaders in...

Fast-to-market NPD

Global brands sold worldwide

Strong propositions across all-year-round and gifting markets

OUR PROMISE

ZERO animal testing

Badgequo Ltd fully adheres to the UK and EU bans on animal testing: Since the UK prohibition on finished products in 1998, the EU ban in 2004, and the ingredient‐testing ban in 2013, no animal trials occur at any stage of our research, formulation, or approval processes.

Badgequo Ltd wholeheartedly supports and adheres to these regulations. We have a dedicated regulatory team committed to ensuring that all of our products abide by the ethical & physical standards required to sell Cosmetics both in the UK and Europe.

LISTINGS

A selection of our

retail partners

Amazon

Amazon UK’s retail operations revolve around its Amazon.co.uk e-commerce platform, underpinned by a nationwide network that enable next-day and same-day delivery.

Asda

Asda is a leading British supermarket chain founded in the 1960s in Yorkshire, currently headquartered in Leeds. It serves over 18 million weekly customers across the UK.

Morrisons

Morrisons serves customers through a network of nearly 500 full-size supermarkets across England, Scotland and Wales, alongside over 700 “Morrisons Daily” convenience outlets.

Beauty Base

Beauty Base is a London-based, family-run specialist retailer established in 1975, offering a wide selection of branded fragrance, makeup, and skincare products.

TK Maxx

TK Maxx is a leading European off-price retailer selling brand-name and designer fashion, accessories, beauty products, and homeware at significant discounts.

Beauty Outlet

Beauty Outlet is a fast-growing UK-based retailer offering a wide selection of cosmetics, skincare, and beauty products at heavily discounted, competitive prices.