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Badgequo Gift Range featured in ESM Magazine

February 15th, 2016

Badgequo’s extensive gift range has recently been featured in an article in European Supermarket Magazine.

The article focuses around the importance of keeping seasonal gift items fresh, exciting and on-trend in order to sustain a competitive edge.

“As celebrating holidays such as Valentine‚Äôs Day become increasing popular with European shoppers, offering a good selection of quality, yet reasonably-priced pampering gift sets is vital for retailers to keep up with the market and retain a competitive advantage, says James Bell, marketing manager at personal care gift set manufacturer Badgequo.

Alongside the more traditional Valentine’s offerings of sparking wine, chocolates and flowers, grocery retailers selling high-quality, competitively-priced personal care gift sets, showcased in attractive packaging, are set to reap the rewards of having extended this category range as time-conscious consumers stock up on Valentine’s treats for loved ones alongside their grocery shop.

Badgequo design, produce and distribute high-quality cosmetics and toiletries to major retailers across Europe. The on-trend products are produced under its flagship brands Technic and Body Collection as well as a number of subsidiary brands. Badgequo also provide an extensive range of private-label services containing a selection of cosmetic products, toiletries and accessories.”

You can read the full article on the European Supermaket Magazine website.